Instagram is the Innovative Marketing Tool for Your Business

Why should you market your business using Instagram?

 

Go where your audience lives. There are more than 700 million active monthly users on Instagram, and every day 3.5 billion photos are liked and shared.

In April “The Verge” reported: “Instagram appears to be picking up new users faster than ever before: the company just announced that it’s hit the milestone of 700 million monthly active users. It’s the shortest time Instagram has ever taken to add 100 million to its total.

Instagram launched in October 2010 and didn’t reach 100 million monthly users until February 2013. But ever since hitting 200 million in March 2014, the Facebook-owned service steadily added 100 million to its total every nine months until last December, when it announced 600 million monthly active users. That meant it took Instagram six months to gain those 100 new users, and this time it’s taken just four.”

Why images draw attention

Photos and videos are the most engaging way to get and hold your audience, that’s why Instagram has more than twice the users as Twitter and is gaining on YouTube and Facebook in popularity.

Businesses should use Instagram to tell a visual story about their brand. You can instantly engage with your followers and fans wherever they are. Most importantly, you can glean very real user-generated content through hashtag photo contests and other strategies.

Start by creating your business account:

The first step is to create your Instagram for Business account. It’s important to choose a username that clearly represents your brand. Be sure to add a profile photo, a biography and a link to your web site.

Link your account to Facebook, LinkedIn and other third-party sharing sites where you have an account. These will allow you to share photos to those services and let your Facebook friends find you easily.

You should make an Instagram tab on your Facebook page to allow you to instantly share your Instagram photos to your Facebook fans.

Cultivate Friendships

When folks begin to follow you follow them back. Comment on their posts and show some interest. The viral effects of this type of basic networking can spawn amazing results both with the followers and the follower’s friends.

 

Focus on your customers and make your followers famous. Share follower’s photos on your social sites. Show your customers you appreciate them by acknowledging their cool photos and share them with your Facebook fan or Twitter followers. But be sure to ask permission to use their photo first! By liking their photos and commenting on them, you will encourage them to do the same for you.

The Magic of Hashtags:

Once your Business account is set up, use Hashtags (#’s) in your updates. Hashtags are a major part of Instagram. This is a great way for users to find you through their mobile Instagram searches. Instagram is not limited by character count unlike on other sites (such as Twitter) but be careful not to use too many hashtags in your posts or you’ll end up looking desperate. Include your business name in some of your post hashtags. Also, use unique tags for marketing campaigns you run. Don’t forget to use keywords that your target market might use when they search
Show your stuff:

Every picture tells a story and the more creative your photos are, the more attention they will get and are most likely to be shared more often. Use cool angles, lighting and other photography tricks.

Don’t be too serious, sprinkle in a bit of human interest, appropriate personal images. Show your product or service being used by real humans with smiles on their faces. Quote them, let them tell your audience why they love doing business with you.

Videos are also an effective tool to market your products or services. A 15 second video on your Instagram feed is a great way to launch a new product. You can begin with several teaser videos from behind the scenes.

Get feedback:

A great way to engage your audience is to ask for feedback. Ask for comments on your photos or videos. Ask questions about your business or product. Questions open up conversations. Use fill-in the blank posts.

Post updates with an open-ended sentence that followers can complete. For example; if you are a nail salon, you can create a post with images of bottles of nail polish. You might include a post such as, “My favorite nail color is ________.” This gets people talking about products that you sell.

Another effective way to get feedback is to conduct surveys. Everybody loves sharing their point of view. Customer love it when you ask their opinion. But that is not where the pay-off ends. Make sure you let followers know what you learned and changes or improvements you are making. Give them updates and remind them that changes down he road are coming because followers spoke up.

Contests are another way to keep followers interested and coming back again and again. Give them a reason the check back, vote or otherwise participate. Most importantly, don’t leave them hanging. Most folks don’t win but they love hearing the human-interest story surrounding a winner. They put themselves in the winner’s shoes and see how wonderful you company is in the aftermath.

Get maximum return on investment:

Now that you know what to do, here’s how you need to do it. Post consistently regardless of your follower account. Monitor your account to determine the frequency of your posts. It could be two or three times a day, or up to three times a week. Monitor your account to determine your post frequency. Once you have determined the ideal amount, make sure you are consistent. Use analytic tools to monitor your results.

Most of all: Have Fun. Your energy and attitude comes through in the photos you post and the words you use. Use employees from different backgrounds to participate in the process. Monitor their posts and comments. Encourage and share posts internally that exemplify the right kind of behavior. Individually council participants that don’t seem to get it. Try partnering the stronger users with ones that need a little mentoring.

Make sure the leadership of the organization participates, celebrates and appreciates the efforts of the team. This project can be great morale builders and creates a large number of brand ambassadors.

 

Web Design Trends That Will Rule 2015

The trends of web design brings the browsing level in the advanced mode as the technologies have changed the user habits, the trendy web designing are done with the popular galleries that indicates the fundamental use of the web page with the contents displayed in style.

 

1 ) Mobile-first Responsive Web design

2 ) Large, Dynamic Media as Backgrounds

3 ) Bold Typography

4 ) Interactive and Content-Rich Webpages

5 ) Material Design

6 ) Long-page SubtleParallax scrolling

7 ) Hidden Menus

Check out our Infographics on Website Design Trends in 2015,

Web Design Trends That Will Rule 2015

Web Design Trends That Will Rule 2015

Intro to App Store Optimization (ASO)

App store optimization acts as the key factor to increase the app visibility and certainly advertise the client’s app on the website to increases it’s ranking with the high quality contents, keyword usage that aims to optimize for higher traffic in the app store.

App Store Optimization

Keywords Research is the most important part of ASO !

Different types of link building strategies

Websites are needed to be viewed by the people. Visibility of these pages is increased with the help of Search Engine Optimization procedures. It includes both on page and off page optimization. On page optimization includes improving the content of the website. Off page includes the back linking of the websites in other sites which more PR rate. These both optimizations are more important. Links play a crucial role in determining the Page rank and trust factor too. There are different types of links which cater to some specific needs of a website. Some are as follows:

Links which boost website’s traffic, focus on driving more traffic to a web site. These links do not help in improving the page rank. What they do is exposing a web site to the visitors out there and thus makes sure that visitors visit the site in abundance. There are various forms in which traffic boosting links can be made- blog comments, directory submission, banner ads etc.

Links which help in improving ranks, these links essentially work towards improving the page rank of a web site. Page rank is determined on the basis of the number relevant links a web site has. While it is always good to have many sites pointing back to your site, but it is important to keep in mind the relevancy of those sites. Otherwise the links are discarded by Google’s algorithm. There are tools available which help to determine the page rank of sites. Using them one can contemplate which site would be best in order to achieve higher Page Rank.
Links help in building reputation, these links can work wonders when it comes to building reputation. These links generally contain the name of a company in the anchor text. These links are not just restricted to the main web site but also appear in the social profile, blogs etc of an individual.
There is however other considerations to off page seo strategies that must be taken into consideration if you are to achieve high search engine results pages.

Prevention of Negative SEO

The practice of search engine optimization is common among all businesses who want to promote their business and bring revenue. To increase the web traffic and increase their web presence in this present competitive market a good search engine optimization is necessary. But negative comments and reviews can arise in your website from your competitors. This is a tough task to tackle and only wise decisions can give solutions.

If positive SEO helps your site improve in the search engine rankings, negative SEO is exactly the opposite. It is the practice of competitors attacking your site. Their goal is to either get your site banned by the major search engines or have your rankings so drastically demoted.

Negative SEO could be the bad comments, which really affect the web traffic of your site there by resulting in the decline of number of visitors and affect the reputation of the website. Any successful business is the target of negative reviews, competition, bad comments etc. The negative reviews are bad for the company’s image.
Negative SEO may be a problem, your best bet is going to be contacting SEO experts to help you sort through the problems. While these points are not the only concerns regarding SEO, they are some important ones illustrating primary mistakes that are made affecting the proper functioning of search engine optimization. Avoiding these mistakes will help prevent great design from working against SEO efforts and destroy the whole person of a great website in the first place!

ADVANTAGES OF ARTICLE SUBMISSION

Effective article submission is about writing quality articles that are useful or interesting to readers, using some on your own website and getting some published on other related websites. Here are some of benefits for article submissions:

Improving organic search results: Submitting articles is one of main method for generating one-way back links to your site, which increase your page rank and link popularity. A high quality articles can be republished on multiple sites, so you automatically get thousands of links pointing back to your site which will increase your position in the organic search results and getting found for more keyword searches.

Increasing traffic: Article submission can help to increasing traffic from related sites. If you have an article with valuable content, many people will read it and even spread it. Therefore, you will be able to reach more people and this thing becomes viral in nature. Reaching more people means generating more traffic to your site.
Building incoming links: Most of article directories accept your article with link that pointing back to your site. They allow links in author resource box of article submission form. You can place up to 3 links in author resource box. One of main benefit is that you can include any kind of links such as your site home page link, deeper/inner page link, blog link, article link, etc in that box.

Making site more useful and unique: Article submission is one of best way to help to educate your readers on particular topic of your field. If the article is unique, interesting, and useful than you can attracting new and unique visitors to your site.

Importance of Social Media in SEO

The significance of social media to SEO is evident in its power to influence how the major search engines should rank your site. There are several steps needed to make your presence in a variety of social media networks. Some of them are listed below:

1. Create an account to a variety of social media sites making use of your company.
If you have no Face book, Twitter, LinkedIn and a few other social media accounts, go create them quickly using your company name. Most of these will offer brand awareness and significantly, may help enhance your site rating in search engines because your presence in social media is an evidence of your company’s credibility and competence.

2. Avail “share” control buttons in your site.
Some visitors appear to be fascinated with your items but they are not yet ready to make a purchase. Make use of their growing interest and make your business available to them each time they interact with their friends.
Allow them to acknowledge your company through these accounts. Have the social media “share” buttons obtainable in your site. As they simply click on them, they’ll quickly receive news or updates, which will subsequently capture their interest or create brand recall.

3. Proceed to Google
Google could possibly be experiencing difficulties to get people linked to Google Plus. You should look at enrolling your business to Google Plus. Firms that are participating in the program receive reward from Google by giving them better rankings in search engine results.

This is how you should view the importance of social media to SEO to help you to discover that it is high time that you produce accounts in Twitter, Face book, LinkedIn, Google Plus among others.

Increasing website visibility

Most small businesses that run a website today don’t have the knowledge to optimize their content and overall visibility online. Here are some views to increase the website visibility.
The content should be coded in such a way that the search engine can easily gather the information from the website. Creating and optimizing the presence with the help of social media such as face book, twitter, LinkedIn, YouTube etc can increase the website visibility.

Customers worldwide are spending a large part of their online minutes on social media. Liking, sharing and commenting in content created by individuals and brands is the No.1 activity online. Along with creating your website, you must create a page, channel and profile of your business on leading social media platforms like Face book, Linked In, YouTube and Twitter. This should be followed by continuously creating quality content like posts, tweets and videos, which are engaging and empower your customer with balanced information about your product or service category and your brand.

Search engines give great importance to other people, websites or blogs linking to your website, mentioning your website URL, and also sharing the content displayed on your website. These are called web citations, and hold immense value for increasing your website’s visibility. Create a blog or a successful websites, which are continuously ranking high in search results, regularly maintain a blog section where they upload relevant and original content regularly. This fresh content is preferred by the crawlers of the search engines, as it recognizes the content as being fresh and unique. Articles, interviews, videos relating more to the product or service category, rather than the product or service itself, is the best way to keep your website insight of the search engine. The regularly updated content fits in with the ‘latest content’ parameter of the search algorithm. Search engines love websites that offer fresh and relevant, informative content that can satisfy the user’s query in the first click.

Importance of Robots.txt – to stop viewing all the contents

When creating a website, it is mandatory to use robots.txt for indexing web content. The indexing is done by the search engines, which uses bots or spiders(program) to crawl between all our links and sites. Some information in our websites need not to be viewed by others or indexed by bots and in this case, we can use robots.txt files. These robots.txt files provide rules for the search engine, which are the contents to be indexed and which are not to be indexed. It is the standard for robot exclusion.
If the website owners don’t want the bots to crawl all his links, he could use robots.txt file. In e-commerce sites, some personal details need to be hided, robots.txt files can be used to hide these details.

Creation of robots.txt

These files can be created in a simple text editor, add some of the rules, save it and we just need to upload it in the root of your domain.
These files can avoid wastage of server resources and it can also save the bandwidth. Sometimes, the search engines bots hit server at high speed and so it can slow down your server when accessing your site. We can prevent our sites from these bots by using robots.txt files.
Proper usage of these files will help you in bringing website’s traffic volume. For enhancing SEO, it is necessary to use robots.txt files.

RANKING OF WEBSITES IN TOP SEARCH ENGINES

The websites are created in such a way that viewers get interest to gather information from our websites. There are some procedures that will lead a website in top ranking. Have a glance at the article to know more. The websites are published world wide when they are submitted in search engines such as Google, bing and yahoo. The websites gets more traffic when these search engines send visitors to our websites. The ranking depends on page title, keywords, less bounce rate, inbound links etc.

Every search engines have different algorithm to rank a website. Usually the apt keywords attract the viewers. The websites created by the web designer has to be launched in search engines. The search engine uses the technique called Spiders which searches for the best websites and are added to their database. The sitemap plays a different role after the submission of website. The sitemap acts as a mediator between the web designer and the search engine. When the website has been updated, the sitemap gives the updated result to search engines. So the content of the websites gets upgraded.

The SEO ( Search Engine Optimization) helps in ranking of websites. The seo adds a flavour to websites by increasing the visibility in search engines and thus bringing better profit for the services.
Thus the content involved in the websites must be attractive to viewers and with the help of seo techniques the website can be ranked higher and therefore leading our website as viewers choice.

MAKE YOUR WEBPAGE TO RANK THE BEST

Now a days a online research gives the best and quick results. To make your webpage to be ranked top, make sure that your webpage agrees to all these points. You can have a glance at this article to know the best results.

A URL ( Uniform Resorce Locator) must be simple and attractive to make your website a search engine friendly. URL which consists of keywords can make user to get a precise view of text. When the keywords are used in the url, the browser counts the keywords used and thus the rank of webpage increases and simuntaneously the webpage reaches to the users.

The content in the webpage msut be brief, catchy and must be understandable to all viewers. This makes the webpage more search friendly and also the web designer must see to that the webpage is easily navigable so that the viewer can scroll the webpage above and below as required.

There is another way to rank your website which can be done by using hyperlinks. Hyperlinks makes an user to gain more knowledge about the content.

An attractive and user friendly webpage can be designed with simple url. Thus fullfilling the proverb “ Simplicty is the nature of great goals”.

Importance of web 2.0 and its use in SEO

Web 2.0 can be reviewed as an evolution that happened in the history of web services. Initially in web 1.0, the web pages are static and it is used only for reading purpose. With the advent technology of Web 2.0, these pages became dynamic and the internet users can not only read but also to interact and communicate about the articles, blogs, pictures or any form of information. He can also create an account or profile, comment and interact. So WEB 2.0 has made the internet user not only to retrieve information but also to interact. Examples of Web 2.0 are social networking sites, blogs, and video sharing sites and so on.

Web 2.0 and SEO
SEO stands for Search Engine Optimization. It is the process of increasing the rank of website so that the website will be visible to the people and won’t be lost or become invisible in thousands of results. If we increase the rank of the website, the volume of website’s traffic will be increased. Because more the volume of traffic, the more profit will be earned by the website companies.

In order to increase the rank and volume, many website owners approach search engine optimization companies to do so. With the usage of certain texts or codes and several other processes, one can increase the rank of his website and hence the volume of website’s traffic is increased. These companies follow many procedures and strategies on the websites. SEO contains of two main steps: The on-page optimization and off-page optimization. These two steps are very important in SEO process. On-page focuses of website directly. Off page optimization focuses on promotions.

SEO- Pure Marketing Strategy
The main goal for every company will be making profit. In internet, there are so many efficient customers and the companies need to attract and cover all these customers. As e-commerce has been growing rapidly, the companies want its websites to be optimized. Once it gets more customers, it gets over profit. So SEO becomes new trend of marketing because the basic goal of all companies is to reach the public before other competitors reach them.
Therefore, Web 2.0 has paved the way for profit making for companies and it is achieved by SEO.

Importance of sitemap for a website

A sitemap is a list of all links and web pages of a web site. It describes the whole website’s structure. These sitemaps are commonly listed in a hierarchical manner starting from its home page to its final page. This gives the clear idea of the purpose of the website. With the help of the sitemap, the user can navigate within the web site between the different links to find information for a particular topic.

There are two types of sitemaps. One uses XML sitemap and other is HTML sitemaps.Html sitemaps are user friendly and it is designed for user to help him find the content. XML sitemaps are used by search engines for its website indexing and for website-crawling.

It is not only used by online users but it is also used by Search engines. It acts as a guide tool for search engines for where the user intends to go. Sitemaps are useful for Search engine spiders to navigate in the website in a fast and effective manner .This tool increases the visibility of the website among search engines and the user.

It can also inform the search engines if any update is made to the website. When we launch a new web site, it is necessary we use sitemap in it, to make it a successful website. The importance of sitemap is not known to many and it is always underestimated.

Designing the sitemap is considered to be easy. We need to follow the logical flow of the websites and places the links in a coherent way. Efficient sitemap techniques must be used to keep the website ranks higher. If regular monitoring and updating the sitemap is done, you can be ensured that the website will hold the higher ranks and it can increase the volume of website’s traffic.

Bounce Rate of a website- An effectiveness measure for your website

Have you ever opened the website and left it the next moment!! Then, there may be several reasons for you to leaving that website, it may be boring or it is not appropriate for your search. Now this is termed as “Bounce rate”.

Bounce rate is a term used in web traffic analysis. It is used to measure the percentage of visitors who have entered the site and left (bounce) before the session time out without viewing the other pages in that site. It measures the quality of the website which makes the visitor to view more and to continue staying in that site. The average bounce rate is 30-40%. In e-commerce sites, the bounce rate is correlated with purchase conversion –rate which is represented as the percentage of visitors who have not purchased anything.

If the bounce rate is more, then it is understandable that the visitor finds the website not so interesting. Bounce rate is inversely proportional, the more the bounce rate, the less the effectiveness of the entry page of the website.

Tips for lesser bounce rate
The content or the quality of the website should be interesting, so the visitor will be engaged in that website for few more minutes. If he finds interesting, then he will be tempted to know more about it. Else, if the content is boring; he needs to navigate to other sites. So, keep the content interesting.

The next important would be user friendly website. The moment when the visitor opens the website, it should be soothing to his eyes and not so disturbing with the unwanted content.

The page loading time of the website should be less. If it takes more time, then eventually the user will skip viewing the website further. Making sure, your website stays fast.

While creating the website, one should be prudent in writing the content interestingly, because the bounce rate should be low for his website in order to retain the customer for a while.

AN EFFICIENT AND UPDATED WEBPAGE USING DYNAMIC CONTENT MANAGEMENT

A search engine friendly and updated contents of webpage is usually preferred by users. An instant update of webpage can be done with the help of dynamic content. This article gives you the information and advantages of dynamic content webpages.

The dynamic content webpage is viewed to the user with the help of database and the contents are managed by web-administration system. So these webpages are viewed with the updated contents and each user may obtain slight changes in the contents since the contents are updated easily by time to time.

The advantages of these webpages makes the user as top preference because when the web administrator updates the webpage, it reaches quickly to users. The maintainence cost in is less and so the contents gets updated soon.

The content of dynamic webpages rates top in security since no third party organisation can change the contents because these webpages are under the control of administration.The webpages provides an option for viewers to interact with the administration. These webpages are preferred in business and company sites because if any new technologies are launched a quick update can be done which can reach the viewers instantly.

Thus the dynamic contents can make the webpages friendly in the search engines with the upgraded contents to the user in an fast move.

How to actualize a successful website?

Nowadays creating a good and attractive website is an important task in order to gain the attention of the users. Initially the aim and goal of the website should be established to create a good looking website. With aim and goal in mind, select the type of image to represent and determine the target customers. If one is preparing a website in order to provide information and facts then neatness and readability is important than preparing artistic and creative site. But if one prepares a website for E-commerce then special attention is needed for the designing of shopping websites in order to beat the competitors.

The next step is to create a plan for the website design. Instead of spending hours by editing and formatting the HTML page, simply take print out of the designed website and make changes along the way as per the ideas. Color combination used in the website is very important. So use appropriate color that is suitable for the purpose and target users. And color should be chosen in such a way that the front side of the website should be visible against the background color of the web page. After completion of the website designing avoid publishing the site before testing it by either a third party who is not involved in the development process of the website or else try it out in either Internet Explorer or Firefox. And the suggestions and feedback that are received for the site should be corrected by the designer before publishing it.

Improving the Site structure

Improving the website structure is very helpful for developing your business in the online marketing. The website is the only way to establish your business all over the world to improve the profit level of a company. The response of professional website developer uses the concept and design and programming. Many business organizations are interested to show their website on top list of the Google, yahoo and MSN search box. But it needs many ethical skill search engine optimization techniques to rank your website on top list of the search engine box. This technology helps to rank your website on top by using the important keyword phrases. The organic search engine optimization is widely used where it is directly related to the total amount of traffic available on the business.

It helps to get the ultimate success of sites for marketing in the online. It uses the complex algorithm and unique keyword phrases to researching the technique that results in top search engine rankings. Positioning the key word is very important for better visibility of the keyword in the website. The content and structure of the website attracts the users easily through welcome message on the home. The sub headings, paragraph and number bullets should be used while starting with information keyword. The user must feel easy to move around the website from starting to top level of the content. Every content must have the some sub headings to divide the content for making as an easy readable one. Important links must be added in between the content related to it for easy visibility of the particular.

Why Professional SEO Service For Next Generation:

Generally the work performed by non- professionals differ from the work done by professionals, same like other field, in this SEO field also the work carried out by the professionals will be satisfying as the professionals know each and every corner of the particular field. In this SEO service, professionals are required compulsorily as SEO service is a long process with many different techniques so a normal individual can not learn this service thoroughly without undergoing any kind of courses. So if an average professionals designs the website, then less chances are only available for the website to gain popularity among the people.

So the companies hire a professional web developer to increase the traffic of the site. Nowadays due to the increase in the business people owning their own website has been raised to catch more visitors for their companies. Many people performs a SEO course to get placed immediately in a SEO service as more number of SEO service companies have been launched to help the business peoples. The main aim of these SEO companies is to bring the website to the top of the ranking list on the search engine.

As It is discovered that most of the people do not go beyond the first few pages when they are looking for the service on the Internet. So creating catchy and attractive keywords is very important. The aim duty of the SEO service is to provide eye-taking keywords in order to make the people to view the whole content. Due to the increased SEO service companies, it is possible now to get the SEO service at reliable and affordable cost. Even package schemes are available in most of the SEO companies. And some service companies even provide some exciting reduction offers during seasonal time.

And starting these companies are also very easy and initially less pay will be provided for the SEO employees but when the employees gets experienced then the wage will also gets increased. And the experienced professionals design a website exactly as one tells to do so or will design the site in an unique way. And uses only ethical white hat method to gain popularity among the clients. This method increases the traffic of the site in an ethical manner. Thus making the site to get qualified visitors due to this method. The key for obtaining a rich financial bonanza on the Internet is by choosing the right SEO company.