App store optimization acts as the key factor to increase the app visibility and certainly advertise the client’s app on the website to increases it’s ranking with the high quality contents, keyword usage that aims to optimize for higher traffic in the app store.
Websites are needed to be viewed by the people. Visibility of these pages is increased with the help of Search Engine Optimization procedures. It includes both on page and off page optimization. On page optimization includes improving the content of the website. Off page includes the back linking of the websites in other sites which more PR rate. These both optimizations are more important. Links play a crucial role in determining the Page rank and trust factor too. There are different types of links which cater to some specific needs of a website. Some are as follows:
Links which boost website’s traffic, focus on driving more traffic to a web site. These links do not help in improving the page rank. What they do is exposing a web site to the visitors out there and thus makes sure that visitors visit the site in abundance. There are various forms in which traffic boosting links can be made- blog comments, directory submission, banner ads etc.
Links which help in improving ranks, these links essentially work towards improving the page rank of a web site. Page rank is determined on the basis of the number relevant links a web site has. While it is always good to have many sites pointing back to your site, but it is important to keep in mind the relevancy of those sites. Otherwise the links are discarded by Google’s algorithm. There are tools available which help to determine the page rank of sites. Using them one can contemplate which site would be best in order to achieve higher Page Rank.
Links help in building reputation, these links can work wonders when it comes to building reputation. These links generally contain the name of a company in the anchor text. These links are not just restricted to the main web site but also appear in the social profile, blogs etc of an individual.
There is however other considerations to off page seo strategies that must be taken into consideration if you are to achieve high search engine results pages.
The practice of search engine optimization is common among all businesses who want to promote their business and bring revenue. To increase the web traffic and increase their web presence in this present competitive market a good search engine optimization is necessary. But negative comments and reviews can arise in your website from your competitors. This is a tough task to tackle and only wise decisions can give solutions.
If positive SEO helps your site improve in the search engine rankings, negative SEO is exactly the opposite. It is the practice of competitors attacking your site. Their goal is to either get your site banned by the major search engines or have your rankings so drastically demoted.
Negative SEO could be the bad comments, which really affect the web traffic of your site there by resulting in the decline of number of visitors and affect the reputation of the website. Any successful business is the target of negative reviews, competition, bad comments etc. The negative reviews are bad for the company’s image.
Negative SEO may be a problem, your best bet is going to be contacting SEO experts to help you sort through the problems. While these points are not the only concerns regarding SEO, they are some important ones illustrating primary mistakes that are made affecting the proper functioning of search engine optimization. Avoiding these mistakes will help prevent great design from working against SEO efforts and destroy the whole person of a great website in the first place!
Improving organic search results: Submitting articles is one of main method for generating one-way back links to your site, which increase your page rank and link popularity. A high quality articles can be republished on multiple sites, so you automatically get thousands of links pointing back to your site which will increase your position in the organic search results and getting found for more keyword searches.
Increasing traffic: Article submission can help to increasing traffic from related sites. If you have an article with valuable content, many people will read it and even spread it. Therefore, you will be able to reach more people and this thing becomes viral in nature. Reaching more people means generating more traffic to your site.
Building incoming links: Most of article directories accept your article with link that pointing back to your site. They allow links in author resource box of article submission form. You can place up to 3 links in author resource box. One of main benefit is that you can include any kind of links such as your site home page link, deeper/inner page link, blog link, article link, etc in that box.
Making site more useful and unique: Article submission is one of best way to help to educate your readers on particular topic of your field. If the article is unique, interesting, and useful than you can attracting new and unique visitors to your site.
The significance of social media to SEO is evident in its power to influence how the major search engines should rank your site. There are several steps needed to make your presence in a variety of social media networks. Some of them are listed below:
1. Create an account to a variety of social media sites making use of your company.
If you have no Face book, Twitter, LinkedIn and a few other social media accounts, go create them quickly using your company name. Most of these will offer brand awareness and significantly, may help enhance your site rating in search engines because your presence in social media is an evidence of your company’s credibility and competence.
2. Avail “share” control buttons in your site.
Some visitors appear to be fascinated with your items but they are not yet ready to make a purchase. Make use of their growing interest and make your business available to them each time they interact with their friends.
Allow them to acknowledge your company through these accounts. Have the social media “share” buttons obtainable in your site. As they simply click on them, they’ll quickly receive news or updates, which will subsequently capture their interest or create brand recall.
3. Proceed to Google
Google could possibly be experiencing difficulties to get people linked to Google Plus. You should look at enrolling your business to Google Plus. Firms that are participating in the program receive reward from Google by giving them better rankings in search engine results.
This is how you should view the importance of social media to SEO to help you to discover that it is high time that you produce accounts in Twitter, Face book, LinkedIn, Google Plus among others.
The content should be coded in such a way that the search engine can easily gather the information from the website. Creating and optimizing the presence with the help of social media such as face book, twitter, LinkedIn, YouTube etc can increase the website visibility.
Customers worldwide are spending a large part of their online minutes on social media. Liking, sharing and commenting in content created by individuals and brands is the No.1 activity online. Along with creating your website, you must create a page, channel and profile of your business on leading social media platforms like Face book, Linked In, YouTube and Twitter. This should be followed by continuously creating quality content like posts, tweets and videos, which are engaging and empower your customer with balanced information about your product or service category and your brand.
Search engines give great importance to other people, websites or blogs linking to your website, mentioning your website URL, and also sharing the content displayed on your website. These are called web citations, and hold immense value for increasing your website’s visibility. Create a blog or a successful websites, which are continuously ranking high in search results, regularly maintain a blog section where they upload relevant and original content regularly. This fresh content is preferred by the crawlers of the search engines, as it recognizes the content as being fresh and unique. Articles, interviews, videos relating more to the product or service category, rather than the product or service itself, is the best way to keep your website insight of the search engine. The regularly updated content fits in with the ‘latest content’ parameter of the search algorithm. Search engines love websites that offer fresh and relevant, informative content that can satisfy the user’s query in the first click.
If the website owners don’t want the bots to crawl all his links, he could use robots.txt file. In e-commerce sites, some personal details need to be hided, robots.txt files can be used to hide these details.
Creation of robots.txt
These files can be created in a simple text editor, add some of the rules, save it and we just need to upload it in the root of your domain.
These files can avoid wastage of server resources and it can also save the bandwidth. Sometimes, the search engines bots hit server at high speed and so it can slow down your server when accessing your site. We can prevent our sites from these bots by using robots.txt files.
Proper usage of these files will help you in bringing website’s traffic volume. For enhancing SEO, it is necessary to use robots.txt files.
The websites are created in such a way that viewers get interest to gather information from our websites. There are some procedures that will lead a website in top ranking. Have a glance at the article to know more. The websites are published world wide when they are submitted in search engines such as Google, bing and yahoo. The websites gets more traffic when these search engines send visitors to our websites. The ranking depends on page title, keywords, less bounce rate, inbound links etc.
Every search engines have different algorithm to rank a website. Usually the apt keywords attract the viewers. The websites created by the web designer has to be launched in search engines. The search engine uses the technique called Spiders which searches for the best websites and are added to their database. The sitemap plays a different role after the submission of website. The sitemap acts as a mediator between the web designer and the search engine. When the website has been updated, the sitemap gives the updated result to search engines. So the content of the websites gets upgraded.
The SEO ( Search Engine Optimization) helps in ranking of websites. The seo adds a flavour to websites by increasing the visibility in search engines and thus bringing better profit for the services.
Thus the content involved in the websites must be attractive to viewers and with the help of seo techniques the website can be ranked higher and therefore leading our website as viewers choice.
Now a days a online research gives the best and quick results. To make your webpage to be ranked top, make sure that your webpage agrees to all these points. You can have a glance at this article to know the best results.
A URL ( Uniform Resorce Locator) must be simple and attractive to make your website a search engine friendly. URL which consists of keywords can make user to get a precise view of text. When the keywords are used in the url, the browser counts the keywords used and thus the rank of webpage increases and simuntaneously the webpage reaches to the users.
The content in the webpage msut be brief, catchy and must be understandable to all viewers. This makes the webpage more search friendly and also the web designer must see to that the webpage is easily navigable so that the viewer can scroll the webpage above and below as required.
There is another way to rank your website which can be done by using hyperlinks. Hyperlinks makes an user to gain more knowledge about the content.
An attractive and user friendly webpage can be designed with simple url. Thus fullfilling the proverb “ Simplicty is the nature of great goals”.
Web 2.0 can be reviewed as an evolution that happened in the history of web services. Initially in web 1.0, the web pages are static and it is used only for reading purpose. With the advent technology of Web 2.0, these pages became dynamic and the internet users can not only read but also to interact and communicate about the articles, blogs, pictures or any form of information. He can also create an account or profile, comment and interact. So WEB 2.0 has made the internet user not only to retrieve information but also to interact. Examples of Web 2.0 are social networking sites, blogs, and video sharing sites and so on.
Web 2.0 and SEO
SEO stands for Search Engine Optimization. It is the process of increasing the rank of website so that the website will be visible to the people and won’t be lost or become invisible in thousands of results. If we increase the rank of the website, the volume of website’s traffic will be increased. Because more the volume of traffic, the more profit will be earned by the website companies.
In order to increase the rank and volume, many website owners approach search engine optimization companies to do so. With the usage of certain texts or codes and several other processes, one can increase the rank of his website and hence the volume of website’s traffic is increased. These companies follow many procedures and strategies on the websites. SEO contains of two main steps: The on-page optimization and off-page optimization. These two steps are very important in SEO process. On-page focuses of website directly. Off page optimization focuses on promotions.
SEO- Pure Marketing Strategy
The main goal for every company will be making profit. In internet, there are so many efficient customers and the companies need to attract and cover all these customers. As e-commerce has been growing rapidly, the companies want its websites to be optimized. Once it gets more customers, it gets over profit. So SEO becomes new trend of marketing because the basic goal of all companies is to reach the public before other competitors reach them.
Therefore, Web 2.0 has paved the way for profit making for companies and it is achieved by SEO.
A sitemap is a list of all links and web pages of a web site. It describes the whole website’s structure. These sitemaps are commonly listed in a hierarchical manner starting from its home page to its final page. This gives the clear idea of the purpose of the website. With the help of the sitemap, the user can navigate within the web site between the different links to find information for a particular topic.
There are two types of sitemaps. One uses XML sitemap and other is HTML sitemaps.Html sitemaps are user friendly and it is designed for user to help him find the content. XML sitemaps are used by search engines for its website indexing and for website-crawling.
It is not only used by online users but it is also used by Search engines. It acts as a guide tool for search engines for where the user intends to go. Sitemaps are useful for Search engine spiders to navigate in the website in a fast and effective manner .This tool increases the visibility of the website among search engines and the user.
It can also inform the search engines if any update is made to the website. When we launch a new web site, it is necessary we use sitemap in it, to make it a successful website. The importance of sitemap is not known to many and it is always underestimated.
Designing the sitemap is considered to be easy. We need to follow the logical flow of the websites and places the links in a coherent way. Efficient sitemap techniques must be used to keep the website ranks higher. If regular monitoring and updating the sitemap is done, you can be ensured that the website will hold the higher ranks and it can increase the volume of website’s traffic.
Have you ever opened the website and left it the next moment!! Then, there may be several reasons for you to leaving that website, it may be boring or it is not appropriate for your search. Now this is termed as “Bounce rate”.
Bounce rate is a term used in web traffic analysis. It is used to measure the percentage of visitors who have entered the site and left (bounce) before the session time out without viewing the other pages in that site. It measures the quality of the website which makes the visitor to view more and to continue staying in that site. The average bounce rate is 30-40%. In e-commerce sites, the bounce rate is correlated with purchase conversion –rate which is represented as the percentage of visitors who have not purchased anything.
If the bounce rate is more, then it is understandable that the visitor finds the website not so interesting. Bounce rate is inversely proportional, the more the bounce rate, the less the effectiveness of the entry page of the website.
Tips for lesser bounce rate
The content or the quality of the website should be interesting, so the visitor will be engaged in that website for few more minutes. If he finds interesting, then he will be tempted to know more about it. Else, if the content is boring; he needs to navigate to other sites. So, keep the content interesting.
The next important would be user friendly website. The moment when the visitor opens the website, it should be soothing to his eyes and not so disturbing with the unwanted content.
The page loading time of the website should be less. If it takes more time, then eventually the user will skip viewing the website further. Making sure, your website stays fast.
While creating the website, one should be prudent in writing the content interestingly, because the bounce rate should be low for his website in order to retain the customer for a while.
A search engine friendly and updated contents of webpage is usually preferred by users. An instant update of webpage can be done with the help of dynamic content. This article gives you the information and advantages of dynamic content webpages.
The dynamic content webpage is viewed to the user with the help of database and the contents are managed by web-administration system. So these webpages are viewed with the updated contents and each user may obtain slight changes in the contents since the contents are updated easily by time to time.
The advantages of these webpages makes the user as top preference because when the web administrator updates the webpage, it reaches quickly to users. The maintainence cost in is less and so the contents gets updated soon.
The content of dynamic webpages rates top in security since no third party organisation can change the contents because these webpages are under the control of administration.The webpages provides an option for viewers to interact with the administration. These webpages are preferred in business and company sites because if any new technologies are launched a quick update can be done which can reach the viewers instantly.
Thus the dynamic contents can make the webpages friendly in the search engines with the upgraded contents to the user in an fast move.
Nowadays creating a good and attractive website is an important task in order to gain the attention of the users. Initially the aim and goal of the website should be established to create a good looking website. With aim and goal in mind, select the type of image to represent and determine the target customers. If one is preparing a website in order to provide information and facts then neatness and readability is important than preparing artistic and creative site. But if one prepares a website for E-commerce then special attention is needed for the designing of shopping websites in order to beat the competitors.
The next step is to create a plan for the website design. Instead of spending hours by editing and formatting the HTML page, simply take print out of the designed website and make changes along the way as per the ideas. Color combination used in the website is very important. So use appropriate color that is suitable for the purpose and target users. And color should be chosen in such a way that the front side of the website should be visible against the background color of the web page. After completion of the website designing avoid publishing the site before testing it by either a third party who is not involved in the development process of the website or else try it out in either Internet Explorer or Firefox. And the suggestions and feedback that are received for the site should be corrected by the designer before publishing it.
Improving the website structure is very helpful for developing your business in the online marketing. The website is the only way to establish your business all over the world to improve the profit level of a company. The response of professional website developer uses the concept and design and programming. Many business organizations are interested to show their website on top list of the Google, yahoo and MSN search box. But it needs many ethical skill search engine optimization techniques to rank your website on top list of the search engine box. This technology helps to rank your website on top by using the important keyword phrases. The organic search engine optimization is widely used where it is directly related to the total amount of traffic available on the business.
It helps to get the ultimate success of sites for marketing in the online. It uses the complex algorithm and unique keyword phrases to researching the technique that results in top search engine rankings. Positioning the key word is very important for better visibility of the keyword in the website. The content and structure of the website attracts the users easily through welcome message on the home. The sub headings, paragraph and number bullets should be used while starting with information keyword. The user must feel easy to move around the website from starting to top level of the content. Every content must have the some sub headings to divide the content for making as an easy readable one. Important links must be added in between the content related to it for easy visibility of the particular.
Generally the work performed by non- professionals differ from the work done by professionals, same like other field, in this SEO field also the work carried out by the professionals will be satisfying as the professionals know each and every corner of the particular field. In this SEO service, professionals are required compulsorily as SEO service is a long process with many different techniques so a normal individual can not learn this service thoroughly without undergoing any kind of courses. So if an average professionals designs the website, then less chances are only available for the website to gain popularity among the people.
So the companies hire a professional web developer to increase the traffic of the site. Nowadays due to the increase in the business people owning their own website has been raised to catch more visitors for their companies. Many people performs a SEO course to get placed immediately in a SEO service as more number of SEO service companies have been launched to help the business peoples. The main aim of these SEO companies is to bring the website to the top of the ranking list on the search engine.
As It is discovered that most of the people do not go beyond the first few pages when they are looking for the service on the Internet. So creating catchy and attractive keywords is very important. The aim duty of the SEO service is to provide eye-taking keywords in order to make the people to view the whole content. Due to the increased SEO service companies, it is possible now to get the SEO service at reliable and affordable cost. Even package schemes are available in most of the SEO companies. And some service companies even provide some exciting reduction offers during seasonal time.
And starting these companies are also very easy and initially less pay will be provided for the SEO employees but when the employees gets experienced then the wage will also gets increased. And the experienced professionals design a website exactly as one tells to do so or will design the site in an unique way. And uses only ethical white hat method to gain popularity among the clients. This method increases the traffic of the site in an ethical manner. Thus making the site to get qualified visitors due to this method. The key for obtaining a rich financial bonanza on the Internet is by choosing the right SEO company.
There are many services available from the SEO company to develop the business organization in Internet marketing. The white and black hat techniques are considered as best services to show your website widely on the Internet. Black hat is one of the SEO service is a technique used to get higher ranks in effective manner. It consists of more characteristics to do optimization on your website. It is mainly used to interrupt search engine regulations and rules, it makes the poor visibility by using the SEO technique on the website. It presents a content of different visual or non visual way to users. This technique is mainly used for quick financial return on their website instead of long time investment on their company.
This technique helps to show the possible banned websites from the search engine. It is the unethical SEO tactics considered as spamdexing, where it is the frequently used black hat technique. Is helps to lace keywords in the right place and phrases on your website with the article title. These are done by using two methods that how to put keywords on your website pages. The invisible text and door way pages , The invisible text is done by putting list of white text keywords on the white background to attract more search engine spiders. The door way page is a fake page where the users will never see on any website, it is the trick done to indexing the site higher. These tricks are done for temporary but end up by getting sites higher on search rankings. So black hat is the best technique used to get quick return from small investment.
For any businesses to reach the audience, the promotion of website is very much required to increase the sales of the products. Nowadays from small scale businesses to large scale businesses rely on this website promotion in order to reach the target audience and increase the revenues. Even now the hotels have started to do website promotions due to increased competition. Some of the tips for website promotions are
1. Website Promotions: The first thing to do when any business people have planned to include their company on the Internet is to create a website. But creating the business website by means of a company or an expert who are specialized in search engine optimization is the best idea as this makes a powerful foundation which further helps to improve the ranking in the search engine. To create a website with unique keywords, the business people have to approach to a long-term SEO service.
2. Directory Submission: Inclusion of website to specialized web directories is advisable. Nowadays traditional methods are not popular as they provide only little information about the site. At present, Google does not support such websites. Some web directories provide lot more information as there may have a good foundation so submitting the business website there are very helpful to both the viewers as well as the owners.
3. Press Release Submission: One can submit their website in this online submission if they have a newsworthy story to write the content as this helps to increase the visibility.
Many SEO companies are available in all over the world, some companies do only the SEP services and others will also do website designing and maintenance. SEO companies also doing the website designing in affordable cost for many start up and old companies. The old companies can renovate their websites by using some special formats. The latest animation and graphic effects are also added in websites to attract visitors easily. SEO companies are not only used for advertising on websites but also for redesigning website, making new website or maintaining the website in yearly basis. Some small SEO companies doing only posting advertisement on other websites, small SEO companies are suitable for small business organizations.
Small business organizations can develop their profit by choosing the right SEO company. Different packages are available for making or maintaining the website. Some new companies will provide the free trail version SEO services for some period, it will be very useful to compare the normal and SEO service included time of output. The outcome will get linearly increase in many ways as per the SEO executing process in Internet. Choosing the yearly package is more beneficial for business organizations because yearly package includes both SEO service and website maintenance. Some services only arrange the key words to show in the top list of search engine box but nowadays link building is very popular service for developing business quickly.