What constitutes the BEST web design?

We are all excited with our first web presence whether its and for an organisation or a personal website. Its exciting to know that customers can now reach you online and interact with you therefore increasing your bottom-line. Its so unfortunate in many cases that personnel and organisations seek web development solutions without clearly delving into what makes a website successful. Having an online presence is one thing but truly creating a valuable digital presence is another. There is really no point in having a site when there is no one visiting it except you. For us to decide on getting your best London website design for your business we need to first clearly outline what a successful website is.

The best website design in London/successful website has:

• Clear navigation to make it easier for users to browse through
• Vivid call to actions to prompt users to take the required actions
• Visually appealing to engage and capture users attention
• World Web Design Standards (W3C) compliant
• Highly secure and fast. For ecommerce web development we strongly recommend SSL Certificates. Read more about SSL Certificates here.
• Search engine friendly to improve search engine rankings. To find out more on how to improve search engine rankings read about our internet marketing services or seo.
• It should have rich content that is readable and engaging to users and search engine friendly. You can use copywriting companies or checkout our website content writing services to explore more.
• Scalability – This simply means that the website can be easily scaled to accommodate your growth in business or customers
• Social Media Integration is now integral in modern website designs ad it is necessary for your social media marketing efforts. if your website is social proof chances are other visitors are likely to do business with you and spread the word therefore getting more referrals.
• A good website should be mobile friendly. With more users accessing the internet via their mobile devices the important of having a solid mobile website cannot be underestimated. There are several ways to achieve this so consult with your web design company to find the approach that best works for you. For a briefer you can read about mobile website design here.
• The design should be solid and able to stand the test of time. With emerging technologies a website redesign seems inevitable but some websites have been around for a while simply because the design is relevant regardless of age.

 Selecting the best London website design company for your project.

Now that we have an idea of what constitutes a great website design the next step is choosing the best web design company to handle the project. When selecting a London website design company of choice several factors have to be considered at to ensure that you make the right decisions. Some of the issues to consider in choosing a web design company for your website design London project include:

• The web design companies experience and expertise.
• View their portfolio to see if their previous work meets your expectations
• Find out if they have the resources to handle the size of your project and also if your budget is within their cost range
• Be sure to check their customer support policies and terms to ensure that you  are getting the value of your money
• Review their testimonials to see what other clients have to say about their work
• Find out about the after development support, internet marketing and other services they can provide to make your website a success.

Please note there are a lot more factors to consider when choosing the best web design company to work on your project. The above is jus a guideline to put you on the right path.

The next steps…

Now that you have an idea on what makes a website successful and how to identify the best web design company for your project the next step is to find one. The easiest way is through search engine like Google or Bing. For London clients the search can be as simple as web design company or website design company London. You can even put prefixes like the best website design company in London or professional web design company to make sure you get the exact target group.

Another way to find out about the best web design companies is through referrals. You wouldn’t believe the great information you can get from someone who has used the service you are seeking. Another way is If you know of a company with a website that you like try to find out which company designed it. That way you are already impressed with their work and they are more likely to produce the result the that you desire. Good luck in your journey to discovering the best London website design company to undertake your project.

If you would like to find out about our web design services and how we can help create a valuable online presence contact us on 03 9913 5093. Alternatively you can send us  a message via our contact page and we will get back to you promptly.

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Mobile devices have greatly changed the way we interact and do business. They have fast become the new way of consuming information on the internet. With this surge in mobile device dependancy, the importance of mobile web design cannot be underestimated. A professional mobile web design gives you a chance to reach out to a broader customer base and gives you that much needed competitive advantage. To fully take advantage of emerging mobile technology advancements we need to first outline the benefits of going mobile then go on to explore the various methods of creating a valuable mobile presence for your business.

Advantages of going Mobile

There are several benefits of having a mobile web design/mobile application or in general just having a mobile presence. Some of the core benefits of having a mobile website designed for your business include:

• You reach a broader customer base as many potential customers are mobile dependant nowadays.
• Faster web access anywhere and anytime/Reaching users on the go
• Mobile websites improves user experience as they are specifically targeted for handheld devices.
• A mobile website strengthens your brand and instills confidence in your customers.
• Comparative cost advantage.
• Your products or services are available 24/7 and customers can access them anywhere at anytime.
• Your business gets the competitive advantage over competitors without a mobile website.
• Improved search and SEO benefits.
• Integration with offline media  such as QR codes that can be embedded in print and allows your users to acquire additional information or to be directed to mobile landing pages that contain more information.
• It offers new advertising opportunities of reaching target audience with precision.

Mobile web design – Methods of Creating A Web Presence

There are several ways to achieve a web presence for your business. The various methods will vary in terms of cost, development time, functionality, flexibility, complexity and ultimately their security. We will briefly explore the commonly used methods and their benefits. The ways you can create a web presence include:

• Maintaining Your Full Website Through a Mobile Browser

Your full current website(i.e the same version of your website that people access from your desktop) can still be accessed on mobile devices. The disadvantages of this is that since the website is not mobile optimised so it will lack mobile friendly features and this can greatly affect user experiences. Since the website was designed for desktops, the content will appear clustered and difficult to decipher on a small smartphone screen. Some of the elements used to design your desktop website cannot work on some mobile devices for example Flash content. Also with your current website you will not be able to fully take advantage of mobile features such as sending or receive direct notifications, detect motion, or leverage location-aware capabilities.

• The Mobile-Optimized Website (Stand-alone mobile web design)

A mobile-optimized website  is a website that is specifically designed for mobile devices. It detects when users are trying to access a website with a mobile device and automatically shifts the design to one formatted for mobile. A mobile-optimised website solves the problem of information cluster and takes advantage of  some of the mobile rich features. A mobile-optimised website is relatively easy to build and can be customised to achieve the look and feel that you desire.

• Mobile-Optimised Website (Responsive Web Design)

Mobile Responsive website design allows you to design a website that will adjust the way it displays its content depending on the dimensions of the device. It is fast growing in popularity as it provides and optimal viewing experience for mobile users at a comparative cost advantage. With comparatively easy customisation, the responsive web design can be developed to meet mobile design best practices like clear navigation and content architecture therefore enhancing the user experience.

• The Mobile App

A mobile app is great at taking optimal advantages of mobile rich features. With mobile application development more interactive elements can be utilised to give it an enhanced user experience and improve information exchange. some of the features include ability to push notifications to users, facilitate the purchase of products and services right from a customer’s smartphone and integration with the mobile devices hardware such as a camera. However mobile application development takes more development time and is costly as compared to the other methods.

Mobile Web Design Best Practises.

In order to achieve the best mobile web design there are some issues to take into consideration. When designing for mobile we have to find the best ways to present the most important content to the user vividly and effectively. Some of the best mobile web design practices are:

• The design should have easy navigation through structured interlinking of your mobile web pages.
• Appropriate mobile promotion & clear call to actions
• SEO friendly and engaging mobile website design.
• Mobile website is designed as per the current web standards
• Brand and design factors maintained
• Clear resolution and visibility of the mobile web pages
• Minimum downloading time

Considering getting a Mobile Website Designed for your business?

If you are looking forward to getting a mobile website designed for your business or to get more information regarding mobile web design please contact us on 03 9913 5092 or alternatively you can leave us a message via our contact page.

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The internet has grown over the years and it has subsequently changed the way we do business. This growth is a positive in that it gives businesses the opportunity to reach a broader customer base 24/7 irrespective of their geo-location. As well as can be expected, there are billions of websites on the internet for businesses trying to take advantage of this market and improve their bottom-line. However with this cluster, it is now necessary to have a well crafted web strategy to ensure that your website gets noticed and converts the website visitors to clients who actually make a purchase or take the required actions. In the next paragraphs we will try and explore the various ways you can improve your sales online or basically improve your websites conversion ratio.

To delve deeper into the issue of how to sell more online or improve your websites conversion we firstly have to look at the high level factors that greatly determines your online success. The first thing is you have to craft a web strategy before you developing your website so that you are clear about what you want to achieve with your online presence and how to go about it. To sell more online or improve yopur website conversion you have to critically consider the below questions and embed them in  your web and marketing strategy:

• Whats your target market?
• What methods of online communication can your target market easily understand?
• Who are you as a business?
• Whats your competitive advantage?
• What is your websites primary goal?
• Who are you major competitors?

Tips on how to sell more online.

After carefully crafting your web and marketing strategy the next step is to carefully analyse the below strategies and see which ones best suit your overall objective. There are a lot more strategies out there on how to get your websites to convert or sell more online but the below are proven methods that are used by some of the biggest brands around.

• Clear Call To Actions

The first step is to implement clear call to actions. Clear call to actions guide web visitors and directs them to perform the next steps expected of them. This is usually achieved by big enough buttons with distinct colours and corresponding text communicating the required action.

• Choices

As human beings we all enjoy the freedom of choice. Giving your website visitors several options to choose from will greatly improve your websites conversion. As long as the choices are not too many, your visitors will enjoy the freedom and will be subconsciously forced to make a choice therefore results in a purchase or response to a call to act.

• The Power Of Three

It has been known throughout history that the power of three choices prevail. The brain finds it relatively easy to grasp threes and this extends to colours, elements, options, products etc. If you provide three options the brain can easily relate and this solves the issue of choice cluster. With three options available the customer is inclined to easily choose one. To further take advantage of the power of three, you should make the middle choice stand out in terms of design, color and its options. make the middle choice the one you want the customer to choose the most. This will help you sell more online or improve your conversion because  studies have shown that when faced with options the brain usually opts for the middle on in terms of value and location.

• The Action Must Be Painless

The desired call to action must be presented in painless manner. By this I mean that phrases like FREE TRIAL and REGISTRATION ONLY TAKES 30 SECONDS! should be used to make the customer feel like they are not investing too much. Also this method applies in forms where users have to fill in information. The forms should be brief and concise, containing only the necessary fields. Customers tend to resent tedious forms therefore reducing your chances of selling more online.

• Ratings and Client Reviews.

Ratings and clients reviews are necessary in your endeavour to sell more online or improve your websites conversion. Ratings and client testimonials instil trust in new customers and they feel safe to buy or respond to your call to actions.

• Showing clients you have worked with for credibility.

Displaying the brands you have worked with plays a major role in validating your ability to deliver. Customers are more likely to buy from businesses that have worked with other popular brands.

• Social Proof.

This can be achieved through social media integration or live feeds that shows the number of customers who have bought or just purchased your products or services. Social Media marketing is powerful when effectively used because ultimately people want to buy what others are buying. On the internet these social media channels are more like your “online word of “mouth”.

• Security.

With the increased online frauds, customers want to be assured that they are safe online. Proving security and showing them that they are secure can greatly improve your websites conversion hence sell more online.

• Readable, engaging and search engine friendly content.

Engaging and search engine friendly can help you improve your conversion ratio and ultimately sell more online. Search engine optimised content will help your website rank higher in search engines and increase traffic to your website.

• Clear Navigation & Layout.

This last one may seem obvious but you would surprised by the number of websites out there that have obscure navigation. It is a best practise to follow conventional web standards including the navigation layout. Lets face it, people are set in their ways and they are used to browsing the web in a certain format for example people expect that text flows from left to right and the company logo to be at the top.

In conclusion, selling more online or improving your websites conversion ratio is dependant of many factors and it ultimately depends on your web and marketing strategy. For more information on how to sell more online or how to improve your websites conversion ration please contact is 0n 03 9913 5092 to speak to a consultant. Alternatively you can leave us a message via our contact page and we will get back to you promptly.

The post How to sell more online – Improving your websites conversion. appeared first on Web Design London, Bristol, Manchester UK Website Design eCommerce Website Development Company London, Bristol, Manchester - iRankz Interactive.

The importance of social media in todays business environment cannot be underestimated.  A website with great social media integration is more likely to rank higher and attract more traffic and ultimately get more business. A business with a sound social media integration or social media presence is also more likely to get more business through referrals and repeat customers. It is a general rule that people want to buy what other people are buying as they feel safe and like they are getting value for their money. Using social media to your advantage through a well crafted social media marketing strategy can boost your business and help you increase your bottom-line. We are going to look at several ways on how we can use social media integration to boost our business and get more from our social media marketing efforts.

Ways of using social media to boost your business. 

• Embrace social media.

The first step in using social media to boost your business/sales is to embrace it. By this I mean  make social media a part of your companies marketing strategy. Employ social media integration on your website and throughout your corporate identity items such as brochures and company newsletters. The more you put it out there the higher your chances of attracting your target market to join your social media community.

• Create and participate in engaging conversations on Google+ Circles, LinkedIn and other social media forums.

By creating engaging conversations you keep your social media community interested and it allows them to participate. This is a great way of using social media integration in that it will allow you to get ideas and feedback from your customers relating to your products and services and their preferences. By participating in these conversations as well it shows that you actually care about their concerns and not just your bottom-line.

• Post images and videos of your products, services and campaigns on video and image sharing social media channels.

Posting videos and product images is a great way of using social media for business. By posting your products and services videos and images you get your fans to have a preview of what you offer and it makes them feel involved in the production process. This builds trust in your brand and its a way for you to get feedback at an early stage. This is a great way of employing social media integration to your benefit.

• Ask questions and post polls.

Posting polls and asking questions is a great way to get feedback from your customers. This enhances your social media integration efforts in that it makes your customers feel involved in the creation of your products and services. It also helps you identify what they really want and you can tailor your products and services to meet their needs.

• Optimise all your social media content.

By optimising your social media content you increase your chances of ranking higher in search engines. This is a great way of using social media to boost your business in that you will attract more traffic to your website. To know more about web content optimisation read more about seo (search engine optimisation) or seek professional web content writers or copywriters.

• Encourage your users/community to share.

The best way to grow your social media community is to encourage your current users to share your posts with their circles. General people are more inclined to buying what their friends are buying or what other people are busying. It is much easier for your social media community to invite their friends.

• Use quizzes, games, reward systems and sweepstake to engage your social media community.

Using games and quizzes is a sure way of soaring your social media integration efforts. Reward systems and other sweepstakes will keep your social media community engaged and they are more likely to participate as they know there is a price at the end. When creating social media games give the users a chance to play or share with their friends and get them to like you or join your community. To learn more about social media game and sweepstakes read our page on Facebook Application Development or call 03 9913 5092 to speak to a consultant.

• Update content regularly.

Updating you content regularly is key to your success in social media integration. Updated content will keep your fans engaged and also has major seo benefits.

• Seek professional social media marketers or social media management.

If you do not have the time to invest in your social media engagement it will be a profitable investment to seek professional social media marketers. This way you can focus on your bottom-line whilst te social media marketers worry about your social media integration efforts. Professional social media marketers will also possess the experience and technical know how on ways to use social media to give you a competitive advantage. If you opt to seek for professional social media marketing services today, call us and we can work out a social media marketing strategy with you to help you get the result you need.

To learn more about social media integration and how to boost your business online you can visit our social media marketing page here or leave us a message and we will get back to you promptly.

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Having a website is only a tip of the iceberg when we are talking about creating a valuable online presence. To really make your web presence worthwhile your website should attract and convert traffic into sales. Ranking higher in search engines for the right keywords will ensure that you have traffic to your website. However to improve your websites google rankings or search engine rankings in general we need to understand how search engines rank websites and the best practices for seo.

To fully explore how to improve your websites google rankings we will describe the key elements your website should possess to stand a greater chance of ranking higher.

Key elements to improve your websites google rankings.

• Keyword Research

The first key factor is keywords. To get the most from your search engine optimisation efforts and increase your google ranking, keyword research is a necessity. You need to think like you customer and identify the keywords they are likely to use when searching for your services online. there a lot of keywoprd resaserrcgh tools and they really help you identify the most searched keywords relating to your industry and a lot more features to help you with your keyword research. The most common keyword research tools are  Google Adwords Keyword Tool and Bing - Keyword Research Tool.

• Web Content Optimisation & Onpage seo elements

After researching the necessary keywords you need to come up with a content marketing strategy. In all your website content, social media content or any content online relating to your business you should use these keywords so that search engines will know what your pages are about. You should use the keywords in your links, title tags, headers, alt tags and meta tags. basically you should have keyword rich content to improve your websites google ranking. Search engines feed on content.

• Google Webmaster Tools

The next step is to use the google webmaster tools to submit your xml sitemap and analyse your seo progress. Google webmaster tools is free and you can use it to really explore your websites progress in terms of seo and conversion.

• Link Building

High quality links directed to your site are very important in search engine optimisation. If your website has very high quality websites linking to it, google will assume that your website must be important or relevant to people in that industry. Find ways to get high quality links to your website. Internal linking is also very important. This relates to linking inside your web pages. You should use your researched keywords in your links as well to give them weight.

• Social Media Marketing

Social media has become an important part of our lives and business. Google recognises this and the more you embrace in your website design the higher are your chances of ranking higher in google or other search engines. Having a strong social media presence will deem your website relevant to google and therefore increasing your chance to rank higher in search engines.

• Blog posting

Having a blog for your website is a great way improve your websites google ranking. A blog is very good for seo in that it attracts traffic through visitors who comment and share your blog posts. The other big seo benefit of a blog is that it usually has fresh content as it is updated regularly as opposed to pages with static content.

• Hire an seo expert

If your efforts of ranking higher in google or search engines are not yielding the results you desire perhaps its time to hire an expert seo agent. Hiring seo experts is great in that it makes you focus on your bottom-line whilst the seo company worries about your websites google rankings. If you are looking to hire an expert seo company or get more information on search engine optimisation talk to us today on 03 9913 5092 to see how we can help.

• Guest Post

Guest posting on other important websites like Forbes is a great way to improve your google rankings. Guest posting will establish you as en expert in your industry and will get you valuable back-links. Always look for ways to guest post valuable articles on high Page Ranking websites, this will greatly increase your search engine rankings.

• Update Content Regularly

Updating content regularly is very important if you want your website to rank higher in search engines. Search engines feed on content and a website whose content is updated regularly is allows search engines to continuously index it and it shows that the website is active and relevant

• Participating in Forums

Participating in forums gives you a chance to show your expertise to other participants and web visitors who are likely to read the forum. Also through this participation you can get valuable back-links by linking back to your website.

• Directory Listing

Submitting your website to directory listings is a very important way improve your websites google ranking. Directory listings provide valuable back links to your website and allows for your business to be found. Listing your business in the local directory is as important as it gives your business exposure and makes it easy for customers to find you. Directories are important as well because google sometimes looks at directories like Dmoz to see your websites relevancy when indexing your site.

• Avoid frames, flash content and other content with negative seo effects.

Search engines do not recognise some content formats such as flash and other javascripts. Avoiding or minimising these content formats is necessary if you want your website to rank higher on google or search engines in general. It will be more valuable to focus on conventional HTML and css in your web pages and use the other content formats only when necessary.

There are a lot more factors to consider when trying to get your website to rank higher on google. The above are some of the key factors to get you on the right path in your endeavour to get your website to rank higher in search engines. If you require more information on seo and need professional help in enhancing your online marketing efforts, please leave us a message via our contact page an we will get back to you promptly.

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in todays digital world the importance of having a website for your business cannot be stressed enough. Whether its website for a small business or big corporations, a valuable digital presence is key for success in todays business environment. In the below paragraphs we will try and explore why your business needs a website. We will identify the various benefits of having a website for your small business or large corporation.

Benefits of having a website for your business

•   Your business is open to the world 24/7.

When you have a website for your business, the conventional 9-5 does not hold. Your business will run 24/7 and people can purchase, get information or access any of your services at any time. This will help your business grow and have a broader customer base.

• Get found

Nowadays almost everyone is depending on the internet to find products and services they need. Having a website for your business greatly increases your chances of being found online and therefore bring business to your doors. Recent studies show that people are likely to search for businesses online before visiting their physical location. This goes on to show the importance of having a website for your business whether its a brick and mortar store or not.

• Gather information and generate valuable leads.

A website for your business can help you gather information and generate valuable leads. Through the use of  web forms and surveys you can prospect targeted customers looking to use your products and services and get their feedback.

• Reach new markets with a global audience.

With a website, your business is not restricted by location. You can reach global markets without too many barriers.

• Credibility and reputation.

Another important reason why you need a website for your business is credibility. Business with a web presence are more credible in the eyes of their customers and this instils trust in your brand.

• Clear articulation and better communication.

No other media provides so much flexibility as Internet. You can use videos for product demo or virtual tour, text to highlight salient points, images to show the product, interactive charts to engage the user etc.

• Showcase your products and services.

A website for your business allows you to showcase your products and services. This is a great way of showcasing your expertise and knowledge of your products and services. This way you can entice

• Competitive advantage.

Having a website for your business can ultimately give you a competitive advantage against your competitors who do not have one. With a website you are able to reach a new market that your competitors cant reach. With a web presence your business is more credible as well and this gives you a competitive advantage.

• Online marketing.

Having a website for your business helps you thrive in your online marketing efforts. With a search engine optimised website your business can rank higher in search engines and you can reach more potential customers.

• Provide customer service.

Another important reason why your business needs a website is that it helps you achieve greater customer satisfaction. With professional designed website you can reach out to your customers and answer their questions in real time.

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