Web 2.0 can be reviewed as an evolution that happened in the history of web services. Initially in web 1.0, the web pages are static and it is used only for reading purpose. With the advent technology of Web 2.0, these pages became dynamic and the internet users can not only read but also to interact and communicate about the articles, blogs, pictures or any form of information. He can also create an account or profile, comment and interact. So WEB 2.0 has made the internet user not only to retrieve information but also to interact. Examples of Web 2.0 are social networking sites, blogs, and video sharing sites and so on.
Web 2.0 and SEO
SEO stands for Search Engine Optimization. It is the process of increasing the rank of website so that the website will be visible to the people and won’t be lost or become invisible in thousands of results. If we increase the rank of the website, the volume of website’s traffic will be increased. Because more the volume of traffic, the more profit will be earned by the website companies.
In order to increase the rank and volume, many website owners approach search engine optimization companies to do so. With the usage of certain texts or codes and several other processes, one can increase the rank of his website and hence the volume of website’s traffic is increased. These companies follow many procedures and strategies on the websites. SEO contains of two main steps: The on-page optimization and off-page optimization. These two steps are very important in SEO process. On-page focuses of website directly. Off page optimization focuses on promotions.
SEO- Pure Marketing Strategy
The main goal for every company will be making profit. In internet, there are so many efficient customers and the companies need to attract and cover all these customers. As e-commerce has been growing rapidly, the companies want its websites to be optimized. Once it gets more customers, it gets over profit. So SEO becomes new trend of marketing because the basic goal of all companies is to reach the public before other competitors reach them.
Therefore, Web 2.0 has paved the way for profit making for companies and it is achieved by SEO.