Different types of link building strategies

Websites are needed to be viewed by the people. Visibility of these pages is increased with the help of Search Engine Optimization procedures. It includes both on page and off page optimization. On page optimization includes improving the content of the website. Off page includes the back linking of the websites in other sites which more PR rate. These both optimizations are more important. Links play a crucial role in determining the Page rank and trust factor too. There are different types of links which cater to some specific needs of a website. Some are as follows:

Links which boost website’s traffic, focus on driving more traffic to a web site. These links do not help in improving the page rank. What they do is exposing a web site to the visitors out there and thus makes sure that visitors visit the site in abundance. There are various forms in which traffic boosting links can be made- blog comments, directory submission, banner ads etc.

Links which help in improving ranks, these links essentially work towards improving the page rank of a web site. Page rank is determined on the basis of the number relevant links a web site has. While it is always good to have many sites pointing back to your site, but it is important to keep in mind the relevancy of those sites. Otherwise the links are discarded by Google’s algorithm. There are tools available which help to determine the page rank of sites. Using them one can contemplate which site would be best in order to achieve higher Page Rank.
Links help in building reputation, these links can work wonders when it comes to building reputation. These links generally contain the name of a company in the anchor text. These links are not just restricted to the main web site but also appear in the social profile, blogs etc of an individual.
There is however other considerations to off page seo strategies that must be taken into consideration if you are to achieve high search engine results pages.