The content should be coded in such a way that the search engine can easily gather the information from the website. Creating and optimizing the presence with the help of social media such as face book, twitter, LinkedIn, YouTube etc can increase the website visibility.
Customers worldwide are spending a large part of their online minutes on social media. Liking, sharing and commenting in content created by individuals and brands is the No.1 activity online. Along with creating your website, you must create a page, channel and profile of your business on leading social media platforms like Face book, Linked In, YouTube and Twitter. This should be followed by continuously creating quality content like posts, tweets and videos, which are engaging and empower your customer with balanced information about your product or service category and your brand.
Search engines give great importance to other people, websites or blogs linking to your website, mentioning your website URL, and also sharing the content displayed on your website. These are called web citations, and hold immense value for increasing your website’s visibility. Create a blog or a successful websites, which are continuously ranking high in search results, regularly maintain a blog section where they upload relevant and original content regularly. This fresh content is preferred by the crawlers of the search engines, as it recognizes the content as being fresh and unique. Articles, interviews, videos relating more to the product or service category, rather than the product or service itself, is the best way to keep your website insight of the search engine. The regularly updated content fits in with the ‘latest content’ parameter of the search algorithm. Search engines love websites that offer fresh and relevant, informative content that can satisfy the user’s query in the first click.